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5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without...
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Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject...
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or...
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP...
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Your Customers Are Speaking To You, But You’re Not Listening
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via...
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How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our...
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Content Analytics – Piece of Cake?
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe....
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[WEBINAR RECAP] Converting Content to Cold Hard Cash
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing...
View ArticleParse.ly + WordPress VIP are joining forces!
Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands. Everyone at Parse.ly is coming...
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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. What are you doing to make...
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership, finance,...
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What is Content Quality & How Do You Measure It?
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality....
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should...
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics....
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[WEBINAR RECAP] How to Prove the Value of your Content
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you’re creating a blog, an ebook, an article, or a video, you need to have...
View ArticleContent Analytics: A Primer For Content Marketers & Publishers
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers...
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[Webinar Recap] Content Analytics Made Easy
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content analytics shouldn’t be one of them. With this...
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7 KPIs That Measure The Impact of Your Content Marketing
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. But objective data? That’s indisputable. Objective data tells you,...
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[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable...
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to...
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Coming Soon: Content Conversions in Parse.ly’s dashboard
We know that it isn’t easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We’ve built a content analytics platform...
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The rise of content, a path to sustainable growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are...
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