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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. What are you doing to make...
View ArticleParse.ly + WordPress VIP are joining forces!
Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands. Everyone at Parse.ly is coming...
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[WEBINAR RECAP] Converting Content to Cold Hard Cash
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing...
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Content Analytics – Piece of Cake?
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe....
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How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our...
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Your Customers Are Speaking To You, But You’re Not Listening
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via...
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP...
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or...
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Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject...
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5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without...
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