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3 Ways Newsrooms are Sharing Content Analytics with Readers
Analytics in the newsroom have helped journalists and journalism organizations uncover surprising things about their readers — but can analytics help readers uncover more about themselves? Here are...
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Would a Page-View-Seeking Robot Write Less About Trump?
A couple weeks ago, Parse.ly published a blog post on why the media’s fixation on Trump is not supported by page view data. This post generated a good bit of criticism and controversy that I’d like to...
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Generous Paternity Leave Is a Real Way for Startups to “Change the World”
I am recently back at work after taking one month off for paternity leave. Mama and baby are both doing well and I am very grateful that I could spend so much quality, uninterrupted time with them....
View ArticleMedia That Moves Us
At Parse.ly, we’re used to measuring the impact of media with metrics. Page views, shares, and engaged minutes are our usual currency for understanding how audiences respond to the content they read,...
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Arming Students with Data via Parse.ly’s University Partnerships Program
The idea for Parse.ly’s University Partnerships Program began with a simple question: What would happen if we gave journalism students full access to audience data? After two semesters of working with...
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How Will Facebook’s Algorithm Changes Impact Your Newsroom?
On June 29, Facebook announced it will tweak its News Feed algorithm to show users more content from their friends and family, and less from publishers and brands. Facebook said in a statement:...
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Virtual Reality News: Not All Fun and Games
An interview with Emmett Butler, Parse.ly Software Engineer. We’re all looking for it. The hot new thing. The jackpot that will set our monetization woes to rest. The Pokemon Go of digital news. And...
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Case Study: Greentech Media on Monetizing Its Digital Audience
A growing digital audience, shrinking digital revenue. Sound familiar? It was the reality that business-to-business renewable energy site Greentech Media faced in early 2015. Instead of trying to get...
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Audience Analytics: A Thing of the Past (and the Future)
Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop...
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Your Homepage: A Leading Indicator of Social Success
Social networks have become extremely important referral sources for many online media outlets. In light of Facebook’s recent algorithm changes, some digital publishers have become laser-focused on how...
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New Product: Parse.ly Data Pipeline
For the past 3 years, Parse.ly has built a strong business around democratized access to real-time and historical analytics. That’s why top sites like TechCrunch, The Intercept, Mashable, and Slate all...
View ArticleParse.ly Ranks #279 on the 2016 Inc. 5000 with Three-Year Sales Growth of 1,406%
This week, Parse.ly was thrilled to join the most prestigious ranking of the nation’s fastest-growing private companies when Inc. magazine ranked us as #279 on its Inc. 5000 list. Would you believe...
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As Election Day Looms, Reader Interest in Candidate Coverage is Increasing
The nominees for President of the United States have been selected, the parties have convened, and the general election debates are a few weeks away, so we wanted to check in with the Parse.ly election...
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The Analyst’s Corner: How to Benchmark Engaged Time
“What if we stopped focusing so much on traffic, and started focusing on experience?” I’m asked this question frequently. It’s a complex, divisive challenge for newsrooms, one I eagerly indulge. I work...
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How Mashable’s Data Scientists Spend Time Analyzing Data, Not Accessing It
The promise of a data science team for Mashable meant that they could create innovative technology for the media industry. They accomplished this with their impressive work on Velocity Technology...
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When Google Analytics Isn’t Enough
The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was difficult without the necessary tools for success. NAPCO has been working with Parse.ly to...
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How to Use Audience Data to Write a Great Post
Data is a powerful way to translate your audience’s preferences into personalized and engaging stories and experiences. Analyzing audience data allows you to understand the recent transactions that...
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Dig Deeper: Using Data to Ask Better Questions
“We interpret data differently based on where we stop asking questions.” – Kelsey Arendt, customer success manager, Parse.ly We’re a data-driven bunch here at Parse.ly, so we rely on our own analytics...
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Here’s Why Creative Types Might Be Better at Data Interpretation Than Analysts
Parse.ly is headquartered in New York City, which boasts one of the most comprehensive subway systems in the world. And while getting around on the subway might be confusing at first, the city provides...
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Where Is Your Site Traffic Coming From?
As of November 2016, Google and Facebook drove around 80 percent of all identifiable external traffic to digital publishers in Parse.ly’s network. This has been a concern for online media, who are...
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