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Media Predictions for 2017 Based on Data
This is the time of year that everyone starts making predictions. But as Nate Silver proved, we’re not actually very good at making predictions unless we’re using data. So this year, I’m putting...
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TechCrunch’s Director of Audience Development Says Instagram is Positioned to...
With more than 600 million monthly active users, Instagram has become a social behemoth on the web. However, it hasn’t yet become a huge traffic referrer for publishers and brands. Travis Bernard,...
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“Role of Journalism” Overtakes Monetization as the Media Industry’s Priority...
What will 2017 bring for journalists? As part of a recent survey of more than 100 digital media professionals, Parse.ly found that this question is top-of-mind for digital media professionals, who...
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Looking to Engage? Slideshows, Not Video, May Be Your Best Bet
Just because advertisers are eager to pay for video doesn’t mean that readers are ready to watch it; in fact, it is entirely possible that video won’t save the day for digital publishers looking for...
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Online Audiences Spent the Equivalent of 87 Years Reading One Article in 2016
At the end of the year, we tend to look back at the work that has changed the way we see the world. From Columbia Journalism Review’s favorite pieces of journalism, to the New York Times’ Year in...
View ArticleVideo Analytics: “An Offer You Can’t Refuse”
Watching a movie is a very different experience than reading a script. Think about that memorable scene in The Godfather where Peter Clemenza orders his henchman to carry out a hit on another character...
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The Metrics That Should Matter vs. the Metrics That Actually Matter to...
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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Should Publishers Be More Focused on Conversions?
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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A Note from the CEO: Parse.ly’s Growth in 2016
When you run a company, it can be easy to get lost in the weeds—to only see the problems and focus on them. So every once in a while, my co-founder, Andrew Montalenti, and I take a moment to look at...
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After the Click: How Newsletter Editors Use UTM Parameters
What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates, click rates, the size of your subscriber list—whatever shows up in...
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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google...
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including...
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Help, We’re Trapped in the Media Bubble!
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.” One way to do that, Quora suggested in this discussion, was to...
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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding expenses. We’d built the business to a point where we effectively had unlimited...
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The Trump Bump of Readership
The media industry fought back against the word “content” the way most liberals have fought against Trump: with passion. In the case of the former, “content” draws ire because it summarizes a grand,...
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The Data Behind the Stories of Trump’s Presidency
Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per story, than any other topic. But which of the many storylines coming...
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Not all bounces are created equal: Replacing bounce rate with engagement rate
The data analyzed in this post is from our most recent Authority Report. For a closer look at the data, download the full Authority Report on redefining bounce rate with engaged time here. Imagine a...
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Aren’t you glad you adopted AMP? Google referrals up 17% on the year with AMP...
When Google announced AMP almost two years ago, the media industry responded with cautious optimism, but some trepidation. Adopting new platforms requires a risk/reward calculation from publishers: how...
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The Metrics That Should Matter vs. the Metrics That Actually Matter to...
Parse.ly recently surveyed 270 professionals at publishing sites, brands, and agencies about their use of content analytics. We’ll be highlighting major themes from the results in a series of posts on...
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What movie will you see this weekend? That depends on where you live.
What do people do before they go see a movie? The movie industry tries to answer this question through proxies employed by marketers: surveys, data on past successes, search data, and more recently...
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Google adopting the strategies that made Facebook successful in news referrals
Facebook’s News Feed, when it first rolled out, allowed for a news and information discovery mechanism that hadn’t been seen, at scale, before. Most stories about Facebook’s News Feed change, and the...
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