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Where have all the Facebook readers gone?
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority of readers (87%) to lifestyle articles. But since then, there’s been a significant reversal in...
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Introducing Currents: a view of 1 billion people’s attention
Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. Attention data matters because attention is a...
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One analyst’s attempts to demystify the types of traffic Google sends publishers
I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content format. As an Android user,...
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Announcing Currents: a free tool for understanding the flow of attention online
In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online...
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What’s driving the news cycle of the Trump administration?
Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated search intent vs. total attention for stories...
View ArticleHurricanes and wildfires cause spikes in local online attention, but not for...
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data showed their suspicion was correct: three times...
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Discover.google.com gone as a referring URL in latest referral traffic trends
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end of 2018 – they were consistent. In past years, month to month would...
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We figured out where audiences want to read more about Trump (and where they...
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly because there’s more of it. According to TrackMaven, the average number of blog...
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The 14 top referrer sources by word count, device type, and categories viewed
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “Predicting sources of traffic to content in 2019“, in which we explore traffic and the...
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Facebook’s biggest losers: Content hurt by the last product strategy update
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent...
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Among AT&T’s entertainment assets, Game of Thrones gets the most attention....
At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how many page views individual URLs receive from visitors. In the last three years...
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Reader loyalty data shows more sessions per visitor from social, more views...
Building a habit takes time. In the way that these stats live in our collective, though often inaccurate, hive mind, there’s some stat that says it takes 21 days to build a habit. Jeremy Dean, the...
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Tips from WIRED’s evergreen content strategy
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at...
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The demand for cross-sectional content: Using NLP to find niche audiences
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and...
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Refreshing advice: how Policygenius used organic search to boost on-site...
This post was adapted from a webinar with Hanna Horvath. Get the rest of Horvath’s tips here. Staff reporter Hanna Horvath, of Policygenius, knew that her readers are typically people in their...
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Introducing: Parse.ly’s 2020 U.S. Election Dashboard
Many of us at Parse.ly are political news junkies, but not only out of civic duty. During the last round of debates among the Democratic candidates for president, we found ourselves glued to our...
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Think like a publisher: How IMPACT’s content marketing will reach 1 million...
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team. That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a...
View ArticleWhy I joined Parse.ly as CRO
“Hold on, say that again… Parse.ly is analyzing what over one billion people are looking at online? That’s a sixth of the internet!” “Yes,” Sachin answered. “At the same time, Parse.ly is also...
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Outsized influence: the size of social media platforms has little to do with...
I often wonder if the allure of a social platform is worth the hype. My interests as an analyst and content strategist sometimes feel at odds with my interests as a user and consumer. The strategist in...
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The (digital) morning news routine: how mobile news aggregators have evolved...
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s...
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