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The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise. It’s always been incredibly challenging to break through the noise, but...
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Introducing Conversions, a new way to prove your content’s impact
Today, we’re excited to announce our first generally-available release of Parse.ly Conversions, which helps you prove content’s impact. This release includes a conversions report that shows which...
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Trying to predict referral trends in 2019: what we got right, and what we got...
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t...
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Parse.ly makes Content Conversions add-on free, helping companies monetize...
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift in digital attention would lead media companies to partner directly with their audience, rather than...
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Direct support for organizations fighting racial injustice
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black people killed by the police. Many in the United States seem to just be waking up to the...
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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as...
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The rise of content, a path to sustainable growth
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten stronger. Now more than ever, brands are concentrating on content marketing, investors are...
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Coming Soon: Content Conversions in Parse.ly’s dashboard
We know that it isn’t easy to make your content successful. But we also know that when it works, content can be the best way to drive your business forward. We’ve built a content analytics platform...
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[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable...
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis, caught up on a webinar focusing on The Audience Journey and How to...
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7 KPIs That Measure The Impact of Your Content Marketing
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. But objective data? That’s indisputable. Objective data tells you,...
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[Webinar Recap] Content Analytics Made Easy
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly we believe that making sense of your content analytics shouldn’t be one of them. With this...
View ArticleContent Analytics: A Primer For Content Marketers & Publishers
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers...
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[WEBINAR RECAP] How to Prove the Value of your Content
In the world of endless digital noise we live in, proving the true value of your content is more important than ever. Whether you’re creating a blog, an ebook, an article, or a video, you need to have...
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should...
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate is an example of such a metric, often tracked by content marketers in Google Analytics....
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What is Content Quality & How Do You Measure It?
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality....
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership, finance,...
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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through the content you put out online. What are you doing to make...
View ArticleParse.ly + WordPress VIP are joining forces!
Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic’s suite of innovative brands. Everyone at Parse.ly is coming...
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[WEBINAR RECAP] Converting Content to Cold Hard Cash
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing...
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Content Analytics – Piece of Cake?
Content Analytics – Piece of Cake? When we speak with prospective clients, we get asked a lot about the difference between Parse.ly and traditional web analytics tools like Google Analytics and Adobe....
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