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How 2020 Impacted the Content Landscape and What that Means for Content Creators
The events of 2020 certainly had a profound impact on all of our lives on a professional, political, and personal level. Not surprisingly, those experiences resulted in significant shifts in our...
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Your Customers Are Speaking To You, But You’re Not Listening
I had the opportunity to speak at AdWeek’s 2021 Elevate Performance marketing conference. The overarching theme: In a year that’s been marked by an acceleration of personalized, targeted marketing via...
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How Microsoft XBox is Using Content Analytics to Capitalize on Rapid Growth
Last week, WordPress VIP’s CEO, Nick Gernert, Parse.ly’s Co-Founder, Sachin Kamdar, and Microsoft’s Sr. Communications Manager, Will Tuttle, sat down for a webinar to talk about Parse.ly joining WPVIP...
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5 Tagging Best Practices For Getting the Most Out of Your Content Strategy
Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or...
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Smart Tags – Content Tagging Made Easy
Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject...
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5 Places to Source Data for Better Data-Driven Content
5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without...
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